Generation Z – born between 1997 and 2012 – is now on the job market. And it turns a lot of things upside down. Old recruiting methods no longer work for them. If you want to reach this target group, you have to understand: They work completely differently.

Since the pandemic, it has become clear that hybrid working is here to stay. But what does this actually mean for companies and employees? Between home office and everyday office life, new rules, tools and, above all, a new attitude are needed.

The world of recruiting is changing radically. Artificial intelligence (AI) and data-based decision-making processes are no longer buzzwords, but are a reality in the everyday life of HR teams. But what do these technologies really bring – and what are the risks?